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1 year ago

Click Fraud: A Guide To Defending Your Pay-Per-Click Plan

Click Fraud: A Guide To Defending Your Pay-Per-Click Plan

Shelling out for Internet advertising is growing faster than any other segment of the advertising industry and is likely to surge from $12.5 billion last year to $29 billion by 2010 in the U.S. alone, according to the researcher eMarketer Inc. With around 50-page of this spending being allocated to pay-per-click (PPC)...

Press fraud is the latest 'hot topic' circulating the web marketing world, but what is it? And how can it affect you as a merchant running a campaign?

Paying for Internet advertising is growing faster than any field of the advertising industry and is likely to surge from $12.5 billion last year to $29 billion by 2010 in the U.S. alone, based on the specialist eMarketer Inc. With around 50% of the spending being spent on pay-per-click (PPC) advertising.

Here we offer you a complete guide as to what this phenomenon is, who's prone to commit such a work, how to identify & reduce click fraud and how to best report instances of alleged click fraud in your PPC campaign. My uncle discovered find out more by browsing the Internet.

What is Click Fraud?

According to Wikipedia 'Click fraud is just a type of internet crime that occurs in pay per click on line advertising each time a person, computerized program, or computer system mimics a legitimate user of a browser simply clicking an ad, for the purpose of producing a cost per click without having real interest in the goal of the ad's link'

Click Fraud is estimated to range between 5% - fifteen minutes of pay-per-click traffic (some estimates are as large as 20-24 - slideshow) although Google estimates press fraud at only 2% as a result of thorough detection techniques they claim are in-place.